Pocket already offered a dedicated bookmarking extension for Mozilla’s Firefox browser. Free users of Pocket (which some use to strip ads from online publications) are served with in-app sponsored content. The bookmarking service and apps are both available for free, although the service does monetize with a premium tier with advanced features for $4.99/month or $44.99/year. “Pocket provides people with the tools they need to engage with and share content on their own terms, independent of hardware platform or content silo, for a safer, more empowered and independent online experience.Pocket, the popular read-it-later bookmarking service, has been acquired by Firefox developer Mozilla, according to Recode. Pocket has client apps on Android and Chrome including a browser extension. “We believe that the discovery and accessibility of high quality web content is key to keeping the internet healthy by fighting against the rising tide of centralization and walled gardens,” Mozilla CEO Chris Beard said in the press release. It will also be part of Mozilla’s open source project. In addition to growing Pocket as a discovery tool, Mozilla said it plans to use the company’s technology to build a system to recommend content. Under the acquisition, Pocket will work as a new product alongside the Firefox browsers. The deal will help Pocket grow its audience and compete with similar apps such as Instapaper, which was acquired by Pinterest last August. They have extraordinary resources, global scale, and reach to put Pocket in more places, and help us build an even better product, faster.” “We have worked closely with Mozilla as we partnered with their Firefox team, and established a deep trust with their team and vision.
“How does Mozilla fit into this equation? They’re adding fuel to our rocketship,” Weiner wrote. In a blog post Monday, Pocket CEO Nate Weiner said the acquisition expands on this relationship. In 2015, the companies expanded their partnership to build Pocket directly into the Firefox browser. When the bookmarking service first launched in 2007, it began as a Firefox add-on. Mozilla and Pocket have long collaborated.
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